Tertiary Design brief
Power to the Poster!
Traditionally, a poster is designed to sell an idea or a product and its purpose is to engage and persuade the viewer. The poster has also been at the forefront of the global use of graphics for propaganda and protest (McQuiston 1995). It has become a powerful tool to campaign, promote, subvert, alienate and communicate messages and ideas. From climate change, mass consumerism and rise of corporatisation to war propaganda, social and religious oppression, artists, activists, political leaders and everyday people have harnessed the power of the poster to communicate often polarising ideas and views through the use of text and/or graphic imagery.
In today’s era of ‘Trumpism’ and alternative facts, the ‘Brexit’ referendum and global refugee crisis, where the values of inclusion, equality, diversity and religious freedom are being challenged on a daily basis, there has been a resurgence in the use of posters to convey oppositional views, make a stand and to unite rather than divide. Graphic design plays an increasingly central role in confronting these issues head on, to educate and challenge, raise awareness, call to action and stand for the preservation of human rights.
Graphic agitation and the use of the poster for socio-political means has a long and subversive history that should form the initial basis of your research. The early 1900’s saw the poster used as a form of official war propaganda across the world, which ultimately led to the rise of posters that challenged the official, subverting and détourning this mainstream media into a tool to inspire revolution and change. This continues to happen today, with recent global marches highlighting the power of both word and image in this context. Posters have been, and continue to be used, for good and evil, to inspire, captivate, shock and confront us and now well know phrases like ‘Make tea not war’ and ‘We shall overcomb’ seen on protest posters in recent times evidence the creative, communicative possibilities that can be found even in the most serious of crises. You will obviously also need to research the issue you want to address with your poster — don’t make assumptions and make sure you are well informed as you will need to articulate message in your manifesto.
This brief demands that designers engage with the socio-political world, and embrace a position and practice that goes beyond consumption and superficial styling. It rests on the premise and belief that designers have the potential to become agents of change and it is possible to stand up as a designer for something you believe in. Moreover, that social value is central to good design.
As an emergent designer your task is to create a socio-political poster to address a current issue, cause, concern, or event that matters to you and to others. In responding to current political events and/or social struggles the poster should raise awareness of the issue and be a call to action.
Part 1. Political Manifesto
You are asked to write a manifesto that reflect your views and comments on the role of the designer in the world you live in. Use your background research a basis to create an individual mission statement on where you stand, and what you stand for as an emerging creative. More information here.
The statement should be no longer than 200 words.
Part 2. Poster Design
You are asked to create a socio-political poster to address a current issue, cause, concern, or event that matters to you and to others. It will need to reflect the values expressed in your manifesto. The guiding criteria are that the visual solution should be innovative and engaging. It can be satirical, factual, confronting, but mindful of its intended audience and how that influences impact. It must carry a clear message and reflect your design position and respond to the project theme.
Fill in the fields as part of your online submission.
200 word maximum manifesto and title.
Upload a display version of your poster in JPG format.
Dimensions : 594 x 841 pixels.
Upload a print version of your poster in PDF format.
Dimensions: A1 Portrait 594 x 841mm
File format for submission: Print quality A1 pdf file (300dpi) with no trim/bleed marks.
Are you under 18 years of age?
If you are under 18 years of age we require the consent of a parent or guardian for you to enter the competition. When you submit your entry an email will be generated going to your named parent / guardian’s email and they will be asked to confirm their consent.
Deadline: Midnight, July 13, 2018